I don't think that anybody including me has grasped what the next year is going to look like because of AI. In five years, why in the world would anybody hire a human being to do voiceover when you could literally type it into a search box and it's free or low cost? Yeah, now it'll take longer for actors to be replaced in movies, but not much longer. Within five years, acting doesn't feel like it would be a profession. Honestly. I mean, it might be. Now, here's the other wrinkle. How many people said that radio would be dead when television was invented? Pretty much everybody's smart. But radio live because of automobiles,