What's a Brand?

Authentic is a word that so many people are using these days, insead of the new strategic a. Why do you think it's a crock and a trap and ovrraded and talked about too much? Ye, well, i mean, you and i have both been around for a while, and i think if we think back to the eighties or nineties, no one talked about being authentic. No, right? It's an artifact of influence, or culture. Social media, bearing of souls. It's a spectator sport to watch somebody have their authentic melt down, or whatever it is. I think when we say,  i was just being authentic,