Is There a Brand Promise?

I actually think that the internet is empowering consumers in such a way that companies haven't even started to understand this. There's a generation of marketer who has literally never opened Twitter, Instagram, TikTok and analytics tool. And I think we'll see a lot more disruption of companies like really getting disrupted by a lot of cool upstarts. The D2C brands are an example where this small brand goes on Shark Tank and they have like $10 million in sales for some CPG product that a dinosaur company never even thinks about. Who are you going to buy from? Like this quirky startup of this family that's super passionate or like the faceless dinosaur company that is still spending