What's Going to Happen to Apple TV Plus?

It's just not working. They have 15 million subscribers, but they don't have enough to really compete. And ultimately, that's going to be, I think, either shut down or merged with something else. Those will all consolidate because they have to. Like you said, these businesses are not great businesses streaming. But then there's certainly nothing like the cable bundle which is like the most profitable thing in the history of media. That's not a thing in streaming or at least not yet. Exactly. It's like, oh, yeah, I have this yacht that everyone's sailed around, but I don't feel like they're like in the game like these other people.