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12min chapter
The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet
The Birth of a Legend: Air Jordans and Marketing Mastery
This chapter explores Michael Jordan's rookie year and his pivotal negotiations with Nike that birthed the iconic Air Jordans. It highlights the challenges faced, the strategic marketing decisions, and how these factors collectively elevated both Jordan and the Nike brand.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode