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The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

The Best One Yet

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The Birth of a Legend: Air Jordans and Marketing Mastery

This chapter explores Michael Jordan's rookie year and his pivotal negotiations with Nike that birthed the iconic Air Jordans. It highlights the challenges faced, the strategic marketing decisions, and how these factors collectively elevated both Jordan and the Nike brand.

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