Andy Hacker: I feel like that's the secret sauce of what makes an entrepreneur really good. The only thing that we've found in terms of reuse is taking 90 second clips and putting them on Twitter, that video clip. Those get more, they get like five times the engagement ish than an audiogram of the thing. It was just not I was going to just be my voice with no camera at all. We tried it with the podcast. And then we hired a consultant who was like, you're doing it wrong. YouTube has always been better for distributing a podcast than just being pure audio.