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🪙 “$1 trillion coin” — Debt default desperation. Peloton’s full rebrand. Pro Bull Riding’s team up.

The Best One Yet

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Peloton: A New Look and a New Business Model

The company is unrecognizable. The classic iconic Peloton $2,000 spinning bike was only visible for four seconds in the 92nd rebrand video. Not only did Peloton change the look, they also changed how they make money. They're really pushing the app these days and it has three tiers, one of which is free. It's like an Audi shut down and then folded its cars into Volkswagen.

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