The Importance of Relationships in the Marketplace

The first thing that we buy when we involve ourselves in any kind of transaction is a relationship. By keeping my mouth shut for 23 minutes, I absolutely convinced him that the whole purpose and the focus of this strategic coach program was really going to be about him. When he was finished the 23 minutes, he said, well Dan, your program sounds really, really good. So let me know how I sign up for it.