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Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

CHAPTER

The Importance of Story in the Creation Economy

How important is the star? Very important. We have to do our best to develop a longer sort of torso of stars in a more deliberate manner. I think they're all waking up to the creator economy. There's no doubt about it. Every single platform, it could be either on the content side or the commerce side. Everybody is looking at the next 100 to 100, 300 million of people coming into data, internet, etc., etc.

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