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S3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep Laja

The Marchitect

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How to Develop a Cross Functional Team for Positioning

April O'Neill is the founder and CEO of April Software. She says her company uses a cross-functional team to develop its positioning. "Who owns positioning? What are the rules of engagement between leadership, product, marketing sales," she asks.

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