Communicating Climate Change - The Single Most Important Aspect

This episode features a conversation with Pan-African and decolonisation Activist, Mbong Akiy Fokwa Tsafack. Recorded in late October 2022.

Mbong, who was born in Cameroon, now lives in South Africa, where she works as Head of Communications at Greenpeace Africa. As you’ll hear, Mbong started her career as a television news anchor, and with more than fifteen years of experience working in the industry, is now a media expert, a seasoned communication strategist, and a passionate writer, with an obsession for narratives and story.

Simply put, amplifying the voices of communities at the frontline of any struggle – whether it be environmental, social, legal - is what she’s all about.

Amongst other things, we talked about the power of framing, the role of communication in activism, and what it takes to engage audiences on the African continent.

Additional links:

Greenpeace Africa

‘From Crafting Headlines to Influencing them’: Greenpeace Africa Head of Communications’ Decade of Activism