
The Difference Between Content Marketing & Thought Leadership
B2B Growth
00:00
Is the Thought Leadership Function the Spider in the Middle of the Web?
Logan: Many people want to be thought leaders without actually having thoughts worth following. What have you seen companies do to build a culture around actually getting those ideas to the surface? Logan: The head of thought leadership, whether they have that title or not, is the nurturer and encourager. LZ: I was really excited when I heard about Shield the other day from a connection on LinkedIn. Since our team started using Shield, it's led us easily track and analyze the performance of our LinkedIn content. If you go to shieldappai and check out the 10 day free trial you can even use our promo code to get a 25% discount. B2B growth all in one
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