Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Importance of Getting Dirty
So Tati wanted to paint a picture of what the world looked like through the eyes of children. The real crux of the brief was about inspiring and almost galvanizing people to be part of this bigger movement. So when we started to show getting dirty as a method for action, something else sort of shifted at dirt is good, became dirt for good.
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