How to Optimize for Search and Shared Content

It depends a little bit on how that content is packaged and what specific problem it's trying to help solve. As you mention, certainly there's room for content optimize for search, typically branded keywords. And then the other ah that we talk about quite a lot, ah, is building it into drip campaigns. A lot of sass companies are very interested in self serve sales models, where there is no sales team. It's all happening in an automated way.