The ULTIMATE PLAYBOOK for Building a FOOD EMPIRE in India in 2024: Technology, Trends & More! | TBWS
The BarberShop with Shantanu
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Evolution of Consumer Behavior in India towards Indulgence in Food Choices
The chapter delves into how consumers in India are shifting their preferences towards indulgent food experiences like ordering pizza or going to McDonald's for celebrations, prioritizing gratification over health concerns. The discussion emphasizes the importance of understanding and catering to consumer desires for familiar and indulgent food options, while considering the impact of financial stability on health concerns once basic needs are met.
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