Skinny design: Smaller is better
McKinsey Talks Operations
00:00
The Importance of Purpose People Profit Planet
The new generation of designers can and should be challenging their organizations with questions. Balancing that with ESG, balancing that with other demands beyond just profitability and usability, it's a very difficult piece. And I don't think we should wait for policy changes or ESG mandates to start having impact immediately as they enter the workforce this year. If every company could just start by coming together at the beginning of a new product brief and saying something like, purpose people profit planet,. why are we doing this at all? People does this actually deliver a better experience for our customers and their end users?"
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