A TikTok tale
More or Less
00:00
The Viral Influence: Social Media and Research Platforms
This chapter examines how a viral TikTok video influenced the demographic landscape of Prolific, significantly increasing the number of young female participants. It also addresses the challenges of online research, including bot interference, and the relevance of traditional in-person research methods in the academic sphere.
Play episode from 04:34
Transcript
