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What's the Cost Per Action Programme?
Ebe is a cost per action programme. When e b makes an actual sale, at that time they say, ok, who do we associate this to? In if it's someone that just had a brand new pewter and typed in e b dot com, there's no association. But if that's someone who first got the cooki through one of the widgets, then your scene is like, the person who introduced them to e b. It's the same thing as an ad in a magazine. I mean, if you open a magazine and you see mercedes, don't click on it with your finger or anything. You just say, oh, mercedes. And so