4min chapter

Unlearn cover image

The Innovation Stack with Jim McKelvey

Unlearn

CHAPTER

Get Pitching Wrong

Wen: People spend a lot of time pitching as if they are trying to sell somebody something. I pitch as if i'm trying to entertain and invite them to partner with me, Wen says. "The square pitch was the best time you could have for an hour," he adds. 'We really rocked those rooms'

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