The E-Commerce Marketing Summit From Agora Pulse

With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertainty of 2023? This week, Richard and (mostly) Taylor talk with CTC Ecommerce Data Analyst Steve Rekuc about building — and outperforming — your 2023 CAC forecast.

Show Notes:

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
• Want more data? Subscribe to the DTC Index for weekly updates on 27+ metrics across 5 industry verticals: https://bit.ly/3FwiSBA
• Grab your tickets to the Ecommerce Marketing Summit from Agorapulse: https://bit.ly/3UGWU3p  
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