Applying the Hierarchy to Customer Segments

What if your customers can't care about your advanced features because you haven't satisfied their basic needs first? Just like humans need food before philosophy, marketers need specific data in a rigid order – and understanding this hierarchy transformed how Podscan onboards customers.

This episode of The Bootstraped Founder is sponsored by Paddle.com
You'll find the Black Friday Guide here: https://www.paddle.com/learn/grow-beyond-black-friday

The blog post: https://thebootstrappedfounder.com/the-marketers-hierarchy-of-needs-a-framework-for-understanding-customer-intelligence/
The podcast episode: https://tbf.fm/episodes/423-the-marketers-hierarchy-of-needs-a-framework-for-understanding-customer-intelligence

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