Product Led Growth in Product Development?

Product led growth is about making your product easy for the end user to use. The way that it happens is very organic, right? It's coming from your users and keep spreading the product usage. And then you get to a point where you start interacting with the central buyer at those companies. A lot of PLG companies will sort of get stuck for a bit while they figure out how do we serve these enterprise customers across all of these different questions?