The Challenge of the New World Is Customer Acquisition and Discovery, Right?

ESPN could work with leagues and other channels to basically say, Hey, let's build a hub. We will help direct customers to your app because they will know this is where you go for sports. Those rights don't necessarily need to be owned by ESPN. But the challenge of the new world is customer acquisition and discovery, right? That's the whole, that's the internet. It's all about discovery. Distribution is free. If a world of discovery, how can we solve that problem in a way that is beneficial to everyone in the ecosystem?"