How to Validate an Idea | Eran Henig, Founder of Thriver
A Product Market Fit Show | Startup Podcast for Founders
00:00
Cold Email Campaigns - How Did You Think About It?
So you start with very specific geography, very idea, very clear idea of who your target customer is. And then what's the flow? Like how did you think about it? Okay, let's call them, send them to our landing page and then get a full demo or you're just demoing on the first call. We started by calling them, by cold calling them. So we got companies online from different email lists. We used to call them. You can use any tool that works for you. I think clear bit at the time was working. But that was two and a half years down the line.
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