Good Bread
99% Invisible
00:00
The Manhattan Project of Bread
In 1952, the USDA put together a multi-year project that I kind of jokingly referred to as the Manhattan Project of Bread. Little by little, various factories created their own recipes and innovations for industrial white bread. Consumers are choosing the fluffier bread but not particularly liking its texture. But yet they were eating it in large quantities, about a pound and a half per person per week.
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