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The Future of Platform Based Publishers
I think the next one to go is going to be Nintendo, right? I think that's... If you're looking for a reason to invest in Nintendo as a company, I think they're about to crack that nut. And enter the App Store business in a meaningful way. They have the lowest third party revenue per active user by like an incredible amount. So they're waiting for that lid to boil off there, I think. That's on the conventional platform based publishing site.