23min chapter

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This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)

Ahrefs Podcast

CHAPTER

Harnessing Viral Marketing Strategies

This chapter explores the intricacies of viral marketing, focusing on creative and unconventional tactics across various industries. The discussion emphasizes the importance of understanding the target audience and leveraging media coverage, with reflections on past campaigns that fell short. Key concepts like the relationship between brand recognition, celebrity status, and effective distribution are also analyzed, highlighting strategies that could enhance engagement and visibility.

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