E273: How I Built a Great Agency and Now Work Only Ten Hours a Week - with Barbara Carneiro
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
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The Language That People Recognize About You
The more you get deep into a niche, the more you're going to use language that people will recognize. And what I recognize is that I've created a language that people immediately associate with me. That elevated the expert level and like, Oh, Barbara's recognizable by X, Y and Z. It then led to like, Hey guys, let's do a conference. Let's talk church comms inside the virtual reality room.
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