Better Brand Raises Series a Capital to Over $170 Million

Better Brand, a food tech company known for creating the Better Bagel closed on $6 million of Series A capital at a pre-money valuation of $170 million. The raise puts founder Amy Yang among just 150 solo female founders to raise a Series A over $5 million from institutional investors and to achieve that valuation. Between 2021 and 2022, the company saw over 800% growth and in late 2022, Yang said Better Brand drove more than $1 million in sales at Whole Foods Market alone during our first five months on shelves.