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The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies

Marketing Trends

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The Impact of Marketing on the Board of Directors

I likeo changing the narrative around seeing marketing as this cost center or as this pure creative playits. I think perhaps what we're looking at here is some of those higher order sort of horizons got lost a little bit. And c m os, you know, why they've always been in a position, and should have always be in a position where they can have that conversationo,. not just conversation, but,You know, be having active impact. Perhaps they lost that or the, you know., product-led approach was too much for them. But there's no reason that marketing leaders shouldn't explore whole new businesss. You know, potentially pepsy is more than

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