How to Punch Above Your Weight
You Can't Lose!
Innovating Through Playfulness and Novelty in Business
The chapter explores the importance of playfulness and experimentation in work to generate new ideas and solutions without lengthy research. It discusses 'punching above your weight' in business through creativity and efficiency, challenging bigger competitors with unique strategies. The conversation also emphasizes doing more with less in marketing by targeting specific audiences and the success of experimental marketing endeavors.
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