Are You Making a Comedy Sketch With Sustainability?

Sustainability needs to be something that people truly want take on, she says. It's not intrinsically how people think or communicate - you just have to slowly make it part of the culture in which we live. And if we could do that, i feel like we, as a brand, will take our story telling to a place that is truly innovative from a story-telling point of view. That's where o culture's heading, and i need to sign up for it," she adds.