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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Sell a Trip to Paris

The how is the least interesting part of every single sales conversation. Sales number one: imagine that you're sitting on a balcony of a beautiful five star hotel, overlooking the Eiffel Tower and there's a knock on your door with hot croissants. The other way to sell a trip to Paris France? Well, let me tell you about the 787 super duper dreamliner. And it is so much better than everything else from every other airplane manufacturer. It's got these Rolls Royce engines that have 80,000 pounds of thrust. It seats 358 passengers. There is a kitchen galley. You should see the landing gear on this thing. So always make them feel safe

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