How to design funnels that recover ad costs

Chris and Lori outline using bump offers and upsells so low-ticket purchases can ultimately cover ad spend and scale.

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Episode notes

The business rules are changing again. In this episode, Chris and I break down the four trends every founder must master to win in 2026. We talk about why Facebook traffic is surprisingly surging again, why micro-offers and paid ads are officially non-negotiable, the return of phone sales, and what AI is unintentionally doing to your customers’ buying psychology. Get ready to step into the strategies that will actually move the needle in 2026!

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HIGHLIGHTS

Why Facebook traffic is exploding again right now and will dominate 2026.
Micro-offers and low-ticket tripwires are the new growth strategy.
Phone sales are outperforming sales pages (even on $500–$2k offers!)
How AI overload and fake content are making in-person connections more valuable.
Why in-person events, activations, and workshops convert higher in 2026.