In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship.

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Topics we cover: 

[4:04] What it is like to publish a book with a traditional publisher 

[5:30] The process of launching and promoting a book

[9:24] A clever way to reframe cold outreach 

[15:52] Hacking your founder psychology 

[21:03] A short book summary 

Links from the Show:

• Sherry Walling (@SherryWalling) I Twitter
• Zen Founder 
• Touching Two Worlds: A guide for finding hope in the landscape of loss
• Episode 585 I Moving Outside Your Comfort Zone with Dr. Sherry Walling 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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