
Conquering web typography with Paul Lapkin | Episode 32
Shaping Design
00:00
The Difficulty of Doing Something New
For me, I think it's like fear of change. For example, if you're doing a major rebrand in your company, and you've always kind of played it say, maybe you're big corporate but trying to attract younger audience. You know, it's hard to convince the decision makers that pushing the boundary a bit more will make things better.
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