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2min chapter
How To Build On Your Initial Success
I Want To Know
The Balance Between Your Personal Brand and Your Company Brand
I actually think setting out to build quote unquote build a personal brand is a mistake, right? I think those people usually wind up frustrated that the way you actually build your personal brand is by focusing on what it is you want to build. My newsletter is called For The Interested. It is not the Josh Specter newsletter. Once I'm using the brand to draw people in, and once they're in, they know it's me. That is very purposeful. So whichever you choose, whichever priority you set, it ultimately, you're going to kind of wind up in the same place.
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