There are certain categories that still make sense and actually if you also break down search queries into monetizable search queries versus just yeah informational there's certain queries that like make my way more money for the company right so like maybe the a thousand words on the 16th century shipping industry not very monetizableYeah exactly we're saying what is the best credit card for travel points right now or what's the cheapest mortgage rate that might be a $50 click. So they say well ethical questions in there what's the best it was the best mortgage to get us crazy? It's an amazing clip like chase or whoever's still gonna be happy with it but I think the assistant could actually do a lot of