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The Importance of Impressions
There is a difference between brand driven companies and direct sale driven companies. If Coca-Cola were to pull all of its ad spend, they would do better this year and then die because they are non-differentiated from Pepsi minus the brand. There does come a point where impressions, which in my business are useless, are the entire game. And so yeah, there was just another thing I hesitate to say this, I have to watch more. But have you heard of Richard Spencer? He was on the No Jumper podcast with Destiny. We actually got lunch with Destiny after he was on the podcast. It was very interesting to listen to a portion of him speak. Maybe I'll say