4min chapter

Marketing Against The Grain cover image

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Against The Grain

CHAPTER

Competitive Marketing in B2B Tech?

In B2B tech, I don't think there's like many good examples. You have to really focus on the attributes of your buyers versus your product because you can't be free and chain of products. If you're in a situation where you don't have as much differentiation, you probably have to do more competitive advertising. HubSpot podcast network is giving a platform for incredible creators to build incredible shows.

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