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Simuha - Is There a Right Time?
Kamakshi: There's sort of an area under the curve thing here. And I don't know what the y-axis is, but the x-axis is definitely time. What Samuha is doing is not selling to one customer, but we are selling to multiple customers because it's a collaboration problem by definition. We want to be very technical about this problem. But in actuality, they have a product need for this or they have a use case to solve for. So trying to bridge between social or blog destination for the more deep dive of content.