20min chapter

The Grill Room cover image

The YouTube Half Nelson

The Grill Room

CHAPTER

The YouTube Revolution in Media

This chapter explores how YouTube has transformed media distribution, eclipsing traditional cable news and changing content consumption habits. The discussion highlights the rise of the creator economy and the need for legacy media to adapt to audience demands through authenticity and niche strategies. It also considers the ethical implications of content sharing in an evolving technological landscape and the future challenges of the media industry.

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