The number one priority is creating an experience and a product that a story is told about. Your business of tattooing is going to grow based off word of mouth just by the nature of what tattooing is. Instagram allows you to tell even if it's 10 people, that's 10 more people that you didn't have or told anything to. There is something to be said for creating scarcity and unavailability.
In today's episode, Andy answers your questions on if you should raise your prices to stay competitive in your respected market during these economic times, how much priority you should put into social media as a small business owner, and why you shouldn't be chasing inspiration while working towards your goals.