The Evolution of Sneakers: From Utility to Fashion Statement

This chapter traces the historical evolution of athletic shoes, or sneakers, from being primarily used for sports to becoming a popular fashion accessory intertwined with music and sport. It explores the changing societal perceptions and acceptance of sneakers over time, from being a status symbol to a more widespread and socially acceptable form of footwear. The chapter also delves into the global market for athletic shoes and discusses the deeper societal implications of major brands shaping perceptions of bodies and leisure preferences worldwide.