2min chapter

The Tim Ferriss Show cover image

#200: Susan Garrett -- Master Dog (and Human) Trainer

The Tim Ferriss Show

CHAPTER

The Importance of Punishment and Reinforcement

The argument was not so much a moral one in that case although you could make that argument it was a practical one. The fallout of getting a speeding ticket is anytime you see a parked car on the side of the road what do you do? You immediately assume it's an unmarked police car and you take your foot off the gas even if you're not speeding. Punishment can't alter behavior but punishment can suppress it because when you know there's a police officer there you will not speed.

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