Is Your Album Cover a Reflection of Your Creative Purpose?

"Your album cover should be a reflection of your creative purpose," he says. "It's like you're offering a sacrifice to a god that you don't know its appetites, what it looks like, what it is." The artist has never put an album out and doesn't want to have to think about the decision-making process for his work. He also talks about how artists often try to pull levers based on phantom information.