How to Write a Warm Up Email That Catches Attention

The first line of the actual email should use specifics about their industry, using specifics about them. There are two approaches to putting together a pithy subject line that catches attention. When cold emails kind of pass the test, a Turing test in a way, right? Well, it's a human not a machine, a real person is sending you this email,. Not just a generic one to many email blasts.