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Do You Nail Before You Scale Your Products?

Fearless Product Leadership

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The Size of the Investment and Opportunity Cost Play a Role in Product Decisions

Audrey Chang says product managers need to understand the problem they're trying to solve for their customers. The size of the investment and its opportunity cost play a role in determining how much certainty is needed before committing to that product decision, she adds. She compares products to babies: "As you build and release something ... it should be additive as you go"

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