In this episode of the Franklin Planner Podcast, host George Wright III interviews Dr. William Danko, bestselling author and wealth-building expert. Dr. Danko shares insights from his landmark books, 'The Millionaire Next Door' and 'Richer Than a Millionaire,' discussing habits of ordinary millionaires, the importance of frugality and saving, and the Golden Rule's role in achieving true prosperity. He also delves into personal stories that shaped his values and career, including caring for his quadriplegic brother and the creation of the Milton and Mary Danko Golden Rule Award. Dr. Danko emphasizes the importance of intentional living, charitable giving, and practical financial planning for achieving both financial success and life satisfaction.
01:27 Dr. William Danko's Background and Family Influence
07:19 Core Concepts from 'The Millionaire Next Door'
17:38 The Golden Rule and Charitable Living
23:04 Timeless Principles for Financial Success and Happiness
26:17 Final Thoughts and Practical Advice
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The Franklin Planner Team
About Guest: Dr. William D. Danko
Dr. William D. Danko is a much-sought after adviser on marketing and the behavior of the affluent. He co-authored The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a bestseller by The New York Times for more than three years. Over four million copies have been sold and it continues to be featured in national book chains. More recently, he coauthored Richer Than A Millionaire ~ A Pathway To True Prosperity, a book that shows how to build wealth with a greater purpose in mind. It offers special value to younger people with the ambition to be wealthy and happy, yet lacking sustainable strategies and tools. His publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals. He has presented his research findings in nearly every State, as well as in Australia, Canada, Germany, Poland, Switzerland, and Taiwan.
Guest Resources
THE MILLIONAIRE NEXT DOOR
RICHER THAN A MILLIONAIRE
