Der Spiegel is one of Germany’s largest and most influential news magazines with a weekly circulation of over one million. The publication is known for its investigative journalism and revealing political misconduct and scandals, including the Spiegel scandal in 1962 and the Flick affair in the 1980s. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by Der Spiegel's Managing Editor, Strategy & Operations Philipp Lowe, Senior Manager, Testing & Growth Valentin Espagné and Head of Innovation at Google News Initiative Ludovic Blecher, to discuss Der Spiegel’s growth strategy over the last few years and the key role that subscriptions have played.
Der Spiegel participated in the Google News Initiative and FT Strategies Subscriptions Academy, an intensive eight-month programme designed to help publishers define an ambitious vision for their digital subscription business and build the engine to get them there. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around how Der Spiegel advanced its subscription strategy.
The FT newsroom is not involved in its production.
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